Dahlia has an OMG-attitude about all things eventtech and experience design. She’s her own brand, with more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trend-setting solutions, eventtech news, and professional branding expertise.
Johnny is part of the team at CrowdComms with an impressive 14-year track record in events and technology. His journey began as an Events Coordinator at the Global Poverty Project, followed by a stint as Performance Coordinator at One World Week. Johnny's expertise extends to prominent contributions in event publications like Exhibition News, Conference News, and Convene Magazine.
Additionally, he adeptly moderates diverse discussions on social media on behalf of numerous organizations. Notably, he serves as EventWell's Business Development Manager and is part of the Board of Trustees. Johnny recently became Chair of the EIC's APEX Commission after volunteering with the organization since 2020. Recognised for his talent and impact, Johnny earned a spot in the prestigious PCMA '20 in Their Twenties' class and the EN '30 Under Thirty' class in 2017.
Joon is the co-founder and Chief Business Officer of Pigeonhole Live, a leading platform for interactive and inclusive meetings and events.
With a career spanning over 14 years in the tech industry, Joon has led the growth of Pigeonhole Live from a bootstrapped startup to becoming the preferred choice for audience Q&A and polling at events and meetings worldwide, serving Fortune 500 clients and powering key global events.
As one of the pioneers in web-based interactive Q&A since 2010, Joon has been instrumental in establishing Pigeonhole Live as a trusted, scalable, and easy-to-use solution for driving meaningful conversations at corporate town halls and conferences, in live, virtual, or hybrid formats.
Kenny Totten is a serial entrepreneur who is the co-founder & COO of the venture-backed, seed stage startup, AllFly. Prior to launching AllFly, Kenny ran a small boutique web design and marketing agency, focused on working with law firms, non-profits, and startups. In his spare time, he enjoys the occasional round of golf, as well as hanging out with his golden retriever.
Oliver Smart is a proactive and accomplished director with proven leadership and management experience within various industries, including the military. As the Managing Director of Jonas Event Technology, and ESSA Board Director, he leverages their prowess and agility for the industries benefit, utilising member influence to drive change. Experienced in market engagement, resource restructuring and cultural change, Oliver is dedicated to building a sustainable, forward-thinking events community. Being the industries youngest association board member at the age of 26, Oliver adds diversity and a truly future-focused directorship to the industry.
Sarah Merrick is a Silicon Valley resident who proudly advocates for implementing technology to revolutionize the event industry. Possessing a blend of strengths in the economic landscape of events and emerging software technologies, her focal point is driving event innovation forward. Sarah puts an emphasis on data analytics, inclusivity, and sustainable revenue models.
Sarah's thorough exploration of event startups, mergers, and acquisitions inspired her to pioneer a groundbreaking AI matchmaking and event strategy formula. This innovative approach has facilitated business revenue generation while unlocking enduring benefits through meticulously tailored event experiences. Moreover, it has played a pivotal potential role in attracting capital back to startup ventures.
Sarah has honed her expertise from her extensive experience optimizing event processes across prestigious institutions such as Stanford University, UCSF Health, nonprofits, and prominent tech firms. With her insights and commitment to innovation, Sarah Merrick embraces the transformative potential of technology in shaping the future landscape of events.
Shing is the CEO & Founder of Ampslide. He has been in the event industry for over 12 years.
Prior to Ampslide, Shing was a Director of Channel Sales at Yahoo! where he spoke at numerous industry conferences. It's at these conferences where he discovered that sales and marketing teams needed to have deeper and more actionable insights about event attendees than what the event industry provides. At the same time, the attendee experience with existing solutions lacked many common sense features such as why can't attendees share slides or take notes in real-time?
Shing and his team created Ampslide to enhance the attendee experience while providing valuable insights for speakers and organizers.
Sue is Global Head of Corporate Sales and Strategic Partnerships at Interprefy. Sue leads Interprefy’s teams of experts supporting organisations to connect people in meetings and events in their own language through a powerful combination of cloud-based technology and world-class support. With over 15 years of experience in sales and marketing Sue is passionate about customer experience and delivering solutions across the globe.
Sue lives in Manchester, UK with her family, has 2 young children and loves talking about wine!
As events grow in importance for marketing and sales, the significance of speakers and the content they are delivering is even more critical to the success of every organization’s increasing goals and objectives.
Speakers are subject matter experts, brand champions, content engines, and motivated influencers. This is why the best marketing and sales teams see their network of Speakers as an extension of their team. If leveraged correctly, these speakers and their content can be repurposed and used in periodic webinars, regional field events, case studies, surveys, product research, thought leadership blog posts, etc.
Just like sales has a CRM for customers and prospects, we believe content and speakers have become such an important asset for companies to leverage that the marketing department needs a CRM of speakers across their entire portfolio of events, webinars, and activations.
“The Speaker Network is a gold mine of opportunity for marketing and sales. It just needs to be harnessed correctly.”
This session will walk through the importance and impact of a CRM specific to your speakers.
Session Overview:
In this 45-minute seminar, we will delve into how exhibitors can enhance and optimize attendee engagement by seamlessly blending human psychology principles with cutting-edge event technology tools. This session is tailored for corporate exhibition managers seeking to elevate their booth engagement strategies by striking a balance between human interaction and technological innovation.
Key Objectives:
Understanding Human Psychology in Events:
Explore the fundamental psychological factors that drive attendee engagement.
Recognize the importance of creating meaningful connections beyond the digital realm.
Identifying Technology Pitfalls:
Analyze common pitfalls of over-relying on technology for booth engagement.
Discuss case studies highlighting the drawbacks and limitations of technology-centric approaches.
Strategies for Blending Psychology with Technology:
Learn how to integrate human-centric strategies seamlessly with technology.
Discover innovative ways to enhance the attendee experience by combining personalized interactions and digital tools.
Creating Memorable Experiences:
Explore tactics to craft memorable experiences that resonate with attendees.
Understand how a thoughtful blend of psychology and technology contributes to a lasting impression.
Join our 15-minute Tech Demo to explore Pigeonhole Live, a platform that enriches audience participation in meetings and events with interactive Q&A, polling, and feedback tools.
Discover how AI is fast changing audience engagement through language translation and sentiment analysis, driving more inclusive conversations at your meetings and events.
At global events with multilingual attendees, Pigeonhole Live's AI Translation breaks down language barriers during Q&As, enabling attendees to ask questions in their preferred language.
Furthermore, Pigeonhole Live's AI Insights summarises participant sentiments from questions, comments, votes, and answer ratings, providing a deeper analysis of audience sentiments beyond what you see in the Q&A.
What if your sales and marketing teams can know the interests and needs of your event attendees?
At Ampslide, we called this attendee intelligence - actionable insights your teams can use to sift and nurture the right attendees to amplify conversations and close more deals.
Ampslide is a real-time, interactive events platform for virtual, in-person, and hybrid events.
Come see how Ampslide's proprietary interactive tools change the event experience, turn attendees into active participants, accelerate sales, and increase your event ROI.
Sarah Merrick will present an in-depth analysis of the current state of the event technology sector in her upcoming presentation. The session will offer insights into the evolution of the event technology market, an examination of startup dynamics over the past two years, a review of post-pandemic trends, and an exploration of the ripple effects of major economic events, with a specific focus on the Silicon Valley Bank Collapse.
Sarah will be presenting on the current trend of event tech mergers and acquisitions by capital firms and the rise of startup companies being acquired post-acquisition. The primary focus of Sarah's presentation will be her formula, "AI Matchmaking and Strategies for Events." She will commence by elucidating how market trends, event goals, revenue priorities, and branding strategies intertwine to create the foundation of this formula. This framework selects the event software that can guarantee economic viability. The ultimate objective of this strategy is to generate profits that can be reinvested into future business endeavors, leveraging the potential of one event, and seamlessly integrating the event software into daily business operations to curtail overall costs.
Sarah will emphasize the importance of companies achieving success independently and highlight the critical need to cultivate an environment conducive to the growth of emerging innovators. In her concluding remarks, Sarah will underscore the need for sustained investment and how using event technology is crucial to fostering long-term business success. Attendees will leave with actionable strategies to embrace innovation, seize opportunities, and navigate the complexities of the evolving event tech industry effectively. It provides a chance to gain new insights and approaches to help businesses prosper in the ever-evolving event tech landscape.
Join us for a joint session with LinkedIn and Jonas Event Technology (JET) exploring innovative strategies to cultivate vibrant event communities. An excellent opportunity for event professionals keen on harnessing the full potential of LinkedIn for their event community engagement and marketing efforts
Key Takeaways:
The latest trends and strategies in event Community Building
Current strategies for boosting attendee interaction and engagement on LinkedIn, creating more inclusive and dynamic experiences.
Discover how the strategic partnership between JET and LinkedIn is being utilized to drive community growth and deepen engagement, supported by real-world examples.
Events thrive on creating lasting impressions for attendees, exhibitors, sponsors, and speakers alike. From selecting the perfect venue and theme to orchestrating engaging activities, event planners meticulously craft every element to guarantee a memorable experience. However, amidst the flurry of logistical considerations, the power of persuasion often goes unnoticed.
Understanding the psychology of persuasion is a game-changer for event planners. It's not just about logistics; it's about influencing behaviour and decision-making. By tapping into these principles, event planners can elevate attendee experience, bolster sponsor engagement, and drive revenue.
Join us in this enlightening session as we uncover the intricacies of psychological persuasion and its application in events. From subtle linguistic adjustments to strategic design choices, we'll explore how small tweaks can yield significant results. Learn how to harness the principles of scarcity and social proof to create a sense of urgency and credibility, propelling attendees and buyers towards favourable decisions.
While you may already possess effective sales tactics, integrating psychological persuasion into your arsenal will take your event revenue to new heights. Don't miss out on this opportunity to unlock the full potential of your events and maximize your sales impact.
This hands-on session will illustrate (with real examples) how A.I. is unlocking advanced data techniques to improve the decision-making process, clean and enrich data more meaningfully, and grow your audience.
Key Takeaways:
• Strategies to leverage AI for updating and maintaining contact databases
• Techniques for using AI to personalize communication at scale, improving engagement and response rates
• Insights into analyzing audience and sales data to adapt marketing strategies agilely
• Practical examples and case studies demonstrating the application of AI and analytics in real-world event marketing and attendee alumni engagement scenarios
Here are 7 ways you can correct course and elevate your voice on LinkedIn. Find collaborators, discover the latest event industry trends, build your professional network, and stand out as a sought-after event professional. It's time to do LinkedIn differently to make meaningful connections, get inspired by event-focused content, and fuel your event planning success.
In today's fiercely competitive event landscape, where virtual, hybrid, and in-person events contend for attendees' attention, it's crucial to ensure that your event stands out as a non-negotiable choice. But what elements truly make an event irresistible to your target audience? Is it the content, speaker profile, price, or the overall experience? Join our panel of experienced professionals who have consistently delivered successful events through innovative strategies, securing attendee loyalty year after year whilst also attracting new audiences. In this interactive session, we'll explore key focus areas such as content, speaker selection, location, pricing, networking, experiences, inclusivity, and community engagement. Discover actionable insights and tangible tips to elevate your events to market-leading status and stay ahead of the competition.
Session Description
In the ever-evolving event landscape, it's not just about hosting an event—it's about creating an experience that attendees can't turn down. Join us for a dynamic panel discussion where we delve into the strategies and tactics that turn ordinary events into must-attend experiences. From creating compelling content to selecting the right speakers, optimizing event locations, pricing strategies, fostering meaningful networking opportunities, and crafting unforgettable experiences, our panelists will share their insights gained from years of experience in the field.
We'll explore the importance of emotional connections, inclusivity, and accessibility in ensuring that your event resonates with diverse audiences. Additionally, we'll discuss the pivotal role of community engagement in fostering long-term loyalty and advocacy among attendees.
Whether you're organizing conferences, awards ceremonies, exhibitions, or other types of events, this session offers practical advice and best practices to help you enhance attendee satisfaction and drive repeat attendance. By harnessing the power of innovation and staying ahead of the curve, you'll position your events as market leaders and set the standard for excellence in the industry.
Key Takeaways:
Understand the key factors that influence attendee decision-making in choosing events.
Learn strategies for creating compelling content that resonates with your target audience.
Gain insights into selecting speakers who captivate and inspire attendees.
Explore innovative approaches to event pricing, location selection, and networking opportunities.
Discover how to design memorable experiences that leave a lasting impression.
Embrace inclusivity and accessibility to ensure that your events are accessible to all.
Harness the power of community engagement to foster long-term loyalty and advocacy.
Join us for an engaging session filled with real-world examples, actionable insights, and interactive discussions. Together, let's unlock the secrets to making your event a non-negotiable choice for attendees, year after year.
Industry leader Will Curran of Klik by Bizzabo will explore the cutting-edge world of smart event wearables, offering attendees a glimpse into the present and future of engagement, networking, and data analytics. Discover how these innovative tools transform the event landscape, enhance attendee experiences, foster meaningful connections, and deliver actionable insights for organizers and sponsors. We’ll share wearable examples from leading brands such as KPMG, Twilio, C2 Montreal, and Hubspot. From seamless contact exchange to personalized content delivery that enables your attendees to not need their phones and beyond, learn how smart event wearables are setting new standards for interaction and engagement at events.
In this session, you will learn: